What are the key objectives and goals of the project?
What is the target audience for the project? Predominatly male, female
or both? Age ranges?
Are there any aspects of the site that pertain to a particular
audience category?
Do you have any existing brand considerations
that we need to be aware of?
Do you have ideas about the colours,
styles, content and photography you would like to see on
your new website?
Can you provide an indication of the
number of pages within the site and /
or a break down of the main site areas?
Who are your direct competitors and
what sets you apart from them? What are their strengths
and weaknesses?
Are you interested in using various
online marketing tools to drive traffic to your site?
Will you require any printed materials to promote
and support your online brand?
What sort of budget are you investing
into the project and are there any specific deadlines we
need to consider?